Pivotal Mindset: helping you love your business again

Feeling stuck?

Many small business owners work hard but can't seem to grow.

It's not just about managing things—it's about having the right plan and the right financial partner.

At Pivotal, we help you go from starting out to growing, and then to getting investors.

We help you get ready for funding, get funded, and grow—so you can make smart choices, build a great team, and love your business again.

Not all coaches are CFOs, and not all CFOs are coaches.

That's where we come in.

Restart Your Love Affair

About Pivotal Mindset

Not another Guru! I've been in your shoes.

I know the challenges of running a business—the sleepless nights, self-doubt, and not knowing where to turn. That’s why I created Pivotal Mindset.

With 20+ years as a CFO,  I combine financial expertise with intuitive guidance.

Yes, I'm a Chartered Accountant, but I'm different: I go beyond compliance. Traditional accounting minimises risk, but it doesn't drive growth.

I help you take smart risks, make better decisions, and seize the best opportunities.

I help you get comfortable with your numbers, use data smartly so you make better decisions and seize opportunities with confidence.

I'm here to help you refine your business model, get funded, and growing.

Learn more about us
Jay Maniar arms folded
Years of experience
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Businesses rekindled
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Revenue generated
£ 0 M+

Trusted by:

BetheBusiness

Our Approach

I help solopreneurs and entrepreneurs build businesses that are fundable, funded, and ready to grow. Solopreneurs often struggle to build a solid foundation, doing everything alone. Entrepreneurs tend to get stuck micromanaging instead of leading. As a CFO and business coach, I provide the systems, funding solutions, and strategy so your business can thrive without you doing it all yourself.

Get Funding Ready

Prepare for debt or equity funding with clear financials, and a solid plan that lenders will approve.

Financial Clarity

Tired of the financial fog? Get clear on your numbers and a roadmap for growth.

Startup Success Strategies

Launch with Confidence: We'll validate your idea, refine your strategy & value proposition, and help you get investment ready.

Breaking Through Stagnation

Stagnation keeps you stuck, but comfort won't drive growth. The Business Fitness Challenge shakes things up and gets you moving forward.

One-to-One Mentoring & Coaching

You’ve got the know-how, but need consistency. Our one-to-one mentoring holds you to account and ensures you crush your goals.

Our approach varies depending on where you are in your business journey.

So, how we can help you?

Our Process

  • 1. The "Get to Know You" Chat

    Let's grab a virtual coffee and discuss your business goals and challenges. No pressure, just a friendly conversation to see if we're a good fit.

  • 2. Personalised Workout Plan

    We'll create a customised plan based on our chat to help you achieve your business dreams. Think of it as your personal fitness plan for success.

  • 3. Ongoing Coaching

    We'll be there every step of the way, sharpening your focus, providing guidance, and keeping you motivated.

FAQs

We get it! Running a business can feel like a rollercoaster. We’ll help you get a clear picture of your finances, develop a game plan for growth, and rediscover the passion that got you started.

Absolutely! We’ll break down those confusing spreadsheets and jargon into plain English so you can make informed decisions and feel confident about your money moves.

Definitely! We offer flexible CFO services tailored to your needs. Whether you need occasional guidance or ongoing support, we’re here to help you navigate the financial side of your business.

We’re experienced CFOs in the trenches. We understand the numbers and the strategies to help you develop the mindset you need to succeed. We’re also specialists in Digital Transformation which many small businesses shy away from.

No pressure! We’ll casually discuss your business, goals, and most significant challenges. We’ll also share how we can help you overcome those hurdles and achieve your dreams.

We’ve worked with startups and small businesses across various industries. While we don’t specialise in any one specific industry, our expertise in finance and strategy is universally applicable.

Think of your accountant as your scorekeeper – they track the numbers and keep you legally compliant. A CFO is your coach – they analyse your performance, develop the strategy, and shortcut the time it takes you to win.

An accountant is essential for keeping your financial records in order, but a CFO helps you see the bigger picture. We’ll help you make strategic decisions, identify growth opportunities, and navigate financial challenges.

Look for someone who understands your vision, challenges your assumptions, and helps you think outside the box. They should have strong financial and strategic skills but also be great communicators who can break down complex concepts in a way that makes sense to you.

What Our Clients Say

Challenge me to a 15-minute Brainstorm

Let's discuss your problem/challenge.

If I can't come up with a way forward or help you reframe the situation to make progress, I'll send you a coffee gift card.